2026
Hi I'm Jerrica
Hi I'm Jerrica
A strategic creative at the intersection of design, experience, and business.
I blend strategic thinking with strong design craft. Rather than choosing between creativity and business, I work in the space between, turning insight into experiences that move the needle.
Featured Projects
Designing an amplifier
2023 - 2024
End-to-end design
Product story
Designing an amplifier
2023 - 2024
End-to-end design
Product story
Professional audio made accessible
2024
UX UI
UX iterations
Professional audio made accessible
2024
UX UI
UX iterations
Designing for hardware / software integration
2024
UX UI
Phygital design
Designing for hardware / software integration
2024
UX UI
Phygital design
Shaping Disney’s digital experience in Asia
2025
Design research
Localisation
Shaping Disney’s digital experience in Asia
2025
Design research
Localisation
Unifying a fragmented banking platform
2025
Design systen
Accessibility
Unifying a fragmented banking platform
2025
Design systen
Accessibility
Tackling abandoned carts in ride hailing
2021
UX UI
User testing
Tackling abandoned carts in ride hailing
2021
UX UI
User testing
CV
My journey in design
My journey in design has been shaped by working across cultures, markets, and disciplines. Having collaborated with teams and clients globally, I bring a mix of design craft, business thinking, and storytelling into every project.
Senior Strategic & UX Designer
frog
2024 - Present
Product Designer
Ubiquiti Inc.
2022 - 2024
Product Designer
Grab
2021
Brand Management
Nestle
2020
2026
Hi I'm Jerrica
A strategic creative at the intersection of design, experience, and business.
I blend strategic thinking with strong design craft. Rather than choosing between creativity and business, I work in the space between, turning insight into experiences that move the needle.
Featured Projects
Designing an amplifier
2023 - 2024
End-to-end design
Product story
Professional audio made accessible
2024
UX UI
UX iterations
Designing for hardware / software integration
2024
UX UI
Phygital design
Shaping Disney’s digital experience in Asia
2025
Design research
Localisation
Unifying a fragmented banking platform
2025
Design systen
Accessibility
Tackling abandoned carts in ride hailing
2021
UX UI
User testing
CV
My journey in design
My journey in design has been shaped by working across cultures, markets, and disciplines. Having collaborated with teams and clients globally, I bring a mix of design craft, business thinking, and storytelling into every project.
Senior Strategic & UX Designer
frog
2024 - Present
Product Designer
Ubiquiti Inc.
2022 - 2024
Product Designer
Grab
2021
Brand Management
Nestle
2020
2026
Hi I'm Jerrica
A strategic creative at the intersection of design, experience, and business.
I blend strategic thinking with strong design craft. Rather than choosing between creativity and business, I work in the space between, turning insight into experiences that move the needle.
Featured Projects
Designing an amplifier
2023 - 2024
End-to-end design
Product story
Professional audio made accessible
2024
UX UI
UX iterations
Designing for hardware / software integration
2024
UX UI
Phygital design
Shaping Disney’s digital experience in Asia
2025
Design research
Localisation
Unifying a fragmented banking platform
2025
Design systen
Accessibility
Tackling abandoned carts in ride hailing
2021
UX UI
User testing
CV
My journey in design
My journey in design has been shaped by working across cultures, markets, and disciplines. Having collaborated with teams and clients globally, I bring a mix of design craft, business thinking, and storytelling into every project.
Senior Strategic & UX Designer
frog
2024 - Present
Product Designer
Ubiquiti Inc.
2022 - 2024
Product Designer
Grab
2021
Brand Management
Nestle
2020